Sunday 30 December 2012

RANDOM WORD ASSOCIATION - THANK YOU FOR NOT SMOKING

"Smokers are colourful..they smoke white thing, but have black lungs and yellow teeth"

So for this week's post..no, no, not this week. I'm doing it on 31st December...For THAT week's post, we are supposed to make something out of something else.


HOW TO TURN  THIS


INTO THIS


BEFORE WE START, LET ME TELL A BASIC PSYCHOLOGY OF HOW HUMAN THINK WHICH BRINGS US TO THE REASON WHY THAT RED SLASH IN THIS PIC UP THERE NEVER WORKS.

I heard this phrase long ago I don't remember where but it completely makes sense. Remember when our mums used to tell us not to climb the fence, what did we actually we do?

YUP, WE CLIMBED IT UNTIL THE TOP

But remember when mum said...

"HAA KAU PANJAT LAH! KAU PANJAT, KAU JANGAN TURUN-TURUN!"

YUP, we got down didn't we? ;)

HUMAN ARE FOND OF CHALLENGING, FOND OF DOING SOMETHING THE OPPOSITE.

SOO, OBEYING THE SAME LOGIC, INSTEAD OF USING THE COMMON RED SLASH SIGN UP THERE, WHY NOT...

SIMPLE...BUT DEADLY ;)



FIRST, AN ANALYTICAL STUDY ON BOTH SUBJECTS, TRAFFIC LIGHTS AND SMOKING/ CIGARETTE. WE ARE GONNA USE 'THE BRAIN' SOFTWARE AGAIN FOR THIS


well, that should do I guess.

....and for the subject of smoking...

yup2, there you go...


So how to relate both of them eh?

1)  BLINKING GREEN LIGHT THEORY

In order for a smoker to stop smoking, we cannot ask them to STOP SMOKING! because they'll smoke more. So, we make them smoke less each day. Blinking Green Light theory suggests that a smoker sets a sensor on his cigarette according to how much he wants to smoke on that cigarette. By using the concept of fire sensor,when the burning tobacco has reached the sensor, the whole cigarette will blink continuously indicating that it's time to stop.

2) METAL HEAT DETECTOR THEORY

This idea for me is a little bit irrelevant, but I don't know, I'm no scientist and Mr. Radzi Bedu said that we should come up with crazy ideas. Why I think it's irrelevant is because how can you smoke a metal cigarette? Well, the idea is not every part is made of metal. Only the part where we put in our mouth is wrapped with a metallic layer. Basic physics tell us that metal is a heat conductor. So as we smoke, the layer will get hotter and at some point, it will become so hot which means the smoking should stop. It will be quite thrilling at first for those smokers, a little adrenaline in smoking makes everything a lot cooler. But after sometimes they'll say, "let's not let this lips get burnt"

3) USAGE OF SIGN

Like all marketing strategy, usage of ads is the best method in delivering message. Therefore, ads is definitely the answer. As traffic lights indicate "stop", it's a great metaphore to be used in anti-smoking ads. Juxtaposition, guys. we've talked about this, haven't we??

someeething like this i guess. 

Just to open our minds, some of my personal favourites in anti-smoking ads...

who says smoking makes u a big boy?
damnn right in the face!

so subtle isn't it? ;)



and many more....

the end....

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