HOW ADVERTISEMENTS RELATE TO PEOPLE'S NECESSITIES
In this blog post, we are going to talk about how advertising changes the mindset of people and how it has completed people's necessity. First of all, we are going to make comparisons between two types of advertisement.
In these two pictures, which one would you listen to?
or
Dear government ads, Kapten Aquair,eh?niceeee.... ;) makes me wanna waste water more so Kapten Aquair will be dead.
The main point here is sometimes it's not about the message. IT'S ABOUT HOW THE MESSAGE IS DELIVERED.
In the slides shown to us, I found out that 40% of non Nike+ users started to buy Nike+ products after the online running club campaign. Yup, Nike is of course among the leaders in sports-based products. But if Nike decided to make a Captain Stud-Shoes, people will buy Nike products? To explain further, I would like to quote Hannibal Lecter's quote from the highly acclaimed film, Silence of The Lambs (how can Hannibal Lecter fits here eh?)
"How do we begin to covet, Clarice? Do we seek out things to covet? No. We begin by coveting what we see every day. "
To relate advertising to this and to sum up among the reasons why Nike is one of the companies with the most successful advertisements is that Nike shows people something they see everyday. The "something" is...yup,sports and athletes. As we all are watching a football game, all of us admire the flairs of Lionel Messi, Cristiano Ronaldo, Wayne Rooney and all others. We want to be just like them. But how to be them? We can't be them, we think. They are what we covet, what we dream of being. But then we see Nike advertisements, and we know at least we can LOOK like them.