HOW ADVERTISEMENTS RELATE TO PEOPLE'S NECESSITIES
In this blog post, we are going to talk about how advertising changes the mindset of people and how it has completed people's necessity. First of all, we are going to make comparisons between two types of advertisement.
In these two pictures, which one would you listen to?
or
Dear government ads, Kapten Aquair,eh?niceeee.... ;) makes me wanna waste water more so Kapten Aquair will be dead.
The main point here is sometimes it's not about the message. IT'S ABOUT HOW THE MESSAGE IS DELIVERED.
In the slides shown to us, I found out that 40% of non Nike+ users started to buy Nike+ products after the online running club campaign. Yup, Nike is of course among the leaders in sports-based products. But if Nike decided to make a Captain Stud-Shoes, people will buy Nike products? To explain further, I would like to quote Hannibal Lecter's quote from the highly acclaimed film, Silence of The Lambs (how can Hannibal Lecter fits here eh?)
"How do we begin to covet, Clarice? Do we seek out things to covet? No. We begin by coveting what we see every day. "
To relate advertising to this and to sum up among the reasons why Nike is one of the companies with the most successful advertisements is that Nike shows people something they see everyday. The "something" is...yup,sports and athletes. As we all are watching a football game, all of us admire the flairs of Lionel Messi, Cristiano Ronaldo, Wayne Rooney and all others. We want to be just like them. But how to be them? We can't be them, we think. They are what we covet, what we dream of being. But then we see Nike advertisements, and we know at least we can LOOK like them.
 |
| Nike Mercurial Vapor Superfly III ads featuring Cristiano Ronaldo, a Nike's "mascot" :) The sales of Nike Mercurial Vapor Superfly III rose up. The reason is simple. So the eyes will be focused at that one kid on the field. His skill isn't even that good, his first touch is awful. But as his yellow boots shine brighter than an evening sun, the other kids are gonna look at the boots and say... "Those are Ronaldo's boots!" (do you think the sales will be the same if Nike decided to use Stewart Downing for this promotion?)
Back to my main point, the concept of advertisement isn't just about delivering the message, it's about how it's delivered. This kind of "tricks" actually cause people to want something more than they need because of the ads shown. For example, we need a memo pad, but what we want is an IPad. Nike's motto is simple, JUST DO IT. When a kid is in a hard time, someone comes up to him and say JUST DO IT, the kid is going to say "easier said than done!".
BUT PUT A TYPOGRAPHY OF "JUST DO IT" WITH MICHAEL JORDAN AS BACKGROUND, PEOPLE ARE GOING TO SAY THAT MJ KNOWS WHAT HE'S TALKING ABOUT.
THAT FOLKS, IS THE POWER OF ADVERTISEMENT
KEY FACTORS IN ADVERTISING
1) Avoiding cluster
Have you ever watched any movie with a scene of this one busy obnoxious rich corporate company boss? See how his attitude is like "You only have 3 minutes, make it fast" And in that 3 minutes, you are no longer talking to the boss, you are advertising because if you talk, you won't have enough time. So if you are doing advertising, make sure you reach the point fast. If your client wanted you to talk much, they would have asked you to make an essay out of it. So, if you are meeting your client, instead of
"Sir, today I'm going to present to you an idea regarding the most effective way of how we can prevent people from smoking"
Let it become
"EVERYBODY SMOKES,EH? WELL, THAT'S GOTTA STOP."
It catches the attention more I guess. Because the most important thing isn't talking the talk, it's walking the talk.
And I'm sure we all have encountered this, how in movies or TV shows that have a certain sponsorship, the product from that sponsor tends to just pop out of nowhere.IT'S REALLY ANNOYING! Like a show I watched which was sponsored by Panadol, the characters in the TV show kept getting headaches. That's not the worst, in another TV show sponsored by Ribena, the family only drinks Ribena and the main character wore purple attire wherever she goes! Oh by the way, since Ribena was sponsoring, the name of the main character is Rubina. -_-
2) Gaining trust
Some advertisement tends to advertise their products so desperately they start to tell things that aren't the way they are. Take DAIA advertisement for example, that Whiter Than White ads. First of all, even the tagline is a lie already, there's no way something can be whiter than white, like there's no such thing as blacker than black. And in the ads, when the DAIA thing (I forgot what it's called in English and too lazy to Google it) pops out, that kid's school uniform is like being applied with Photoshop's Dodge Tool (Just pretend you guys know what I'm talking about) This isn't what advertising should be. It's funny, I must give it. But it's not supposed to be like that. Instead of that, why don't we use this kind of commercial :-
cute, funny, and believable = TOTALLY EFFECTIVE!
Another commercial that I want to share is this DHL Express creative commercial ohhh by the way, condom ads are always the best ones. They are not overreacting, often funny and believable thus making audience easily drawn to it. But I'm not going to put them here so you sort it out yourself. ;)
3) Utilization of Social Media
Social network has become the "in" thing in the current world. Thus, by using this alternative, companies can exhibit their products. Every company must have their own website in order to sell their products easily. Ads can also be placed in other websites with payment made to the website owner like ads we always see beside a Facebook page. Let me go to Facebook now and screenshot a company that's doing this kind of method.
We can clearly see that companies are using the lenience of social networking to their benefit as Topman, Lazada and a new uprising beauty-based company, 96 Hair & Beauty is promoting their products on Facebook. This is an effective way to ensure people know about your products.
In other news :- HAPPY BIRTHDAY SHER NEE!! :)
I BELIEVE I'VE COMPLETED EVERY TASK GIVEN BY MY LECTURERS
MAY THIS PAY WELL :)
ALHAMDULILLAH
|
No comments:
Post a Comment